Brand Story of NARS:
• Founder's Background: NARS is an American professional makeup brand founded in 1994 by French photographer François Nars. François Nars was more interested in fashion magazines since childhood. Later, he became an outstanding makeup artist and was highly praised in the industry. He believed that he could improve makeup tools, so he decided to create his own brand.
• Brand Birth: In 1994, after the establishment of the NARS brand, 12 classic lipsticks were launched. These lipsticks received extensive attention due to their rich colors and unique designs, and the demand grew rapidly. Since then, NARS has gradually developed into a complete makeup series. The creativity and high quality of its products have attracted the love of many consumers and people in the fashion industry.
• Brand Acquisition: In 2000, NARS was acquired by Shiseido Group and became an important part of the company's makeup segment.
Product Features:
• Rich and unique colors: NARS products are very bold and innovative in terms of color. Whether it's eyeshadow, blush or lipstick, there are many unique colors to choose from. For example, its classic blush "Orgasm" presents a natural peach pink color with delicate gold pearl, which can bring a healthy glow to the skin. The color combinations of eyeshadow palettes are often unconventional. There are both daily practical earth tone colors and bright color combinations suitable for special occasions.
• High color payoff: NARS products have excellent color payoff and can truly present the saturation and layering of colors.
Service Content:
NARS provides professional makeup advice and services. In stores, trained beauty consultants can help customers choose the right products according to their skin tone and needs, and offer makeup application demonstrations and tips. Online, NARS offers detailed product descriptions and usage guides to help customers make informed decisions. Additionally, NARS may also offer limited edition products and special promotions from time to time to meet the diverse needs of customers.