The target audience of NARS mainly includes the following groups of people:
1. Young and fashionable group:
• Generally aged around 20-35. They grew up in the Internet era and are full of interest in new things. They are willing to try new makeup products and fashion trends. This group is greatly influenced by social media and beauty bloggers. They like to pursue personalized makeup expressions. The bold and innovative colors and unique product styles of NARS just meet their needs.
2. Professional beauty people and makeup artists: They have high requirements for the quality, color saturation, and durability of makeup products. NARS is favored by professionals because of its high-quality formula and rich color choices. The diversified products provided by the brand can meet their needs in different occasions and makeup creations, helping them achieve various creative makeup looks. Therefore, it has a certain influence in the professional beauty field.
3. Mid-to-high-end consumer groups: NARS' product positioning is a mid-to-high-end makeup brand, and its product prices are relatively high. Therefore, mid-to-high-end consumers with certain consumption power who pay attention to quality and brand image are its main target audience. This kind of people are willing to pay a relatively high price for high-quality makeup products and pursue the added value brought by the brand, such as the brand's reputation and packaging design.
4. People who pursue self-expression: NARS' brand concept emphasizes individuality and self-expression, attracting those who hope to show their unique style and personality through makeup. They are not satisfied with traditional makeup but are eager to highlight their characteristics through bold colors and innovative makeup techniques. NARS' products provide them with tools for self-expression.
5. Women with high pursuit of beauty: Women are still the main consumer group in the makeup market. The advantages of NARS' products in color and texture attract many women with high pursuit of beauty. Whether it is daily makeup or makeup for special occasions, they all hope to find high-quality makeup products suitable for themselves. NARS' blushes, eyeshadows, lipsticks and other products are very popular among female consumers.